Soap opera posters should have a
narrative
that draws the reader in, while conveying information
about plot lines and characters, and playing on the audience's
existing knowledge of the soap.
- They should use stereotypes to build expectations in combination with lighting, editing and mise en scene.
- Text has to be short and catchy on the posters as the audience will only see them for a couple of seconds and should include a play on word that is associated with the soap.
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