Soaps started on the radio in the 1930's called 'continuing dramas.' The name 'Soap Opera' originates from the original dramatic serials broadcast on radio that had soap manufacturers and producers.
Who are they traditionally aimed at?
Most of these daytime dramas and soaps were aimed at entertaining the housewives in the 50's who would be at home.
Why were they nick-named ‘Soaps’?
The companies selling washing powder would advertise their products at times when the dramas were on. They were sponsored by soap and detergent companies like Proctor and Gamble, Colgate-Palmolive and Lever brothers.
What is the longest running British Soap and when did it start?
Coronation Street was first aired in the 60's and is still present on British tv.
Basic Facts:
- British soaps are very different to American soaps; British soap is based on day-to-day life and American soaps are more melodramas and creating the ideal lifestyle
- Soap Operas are called “continuing dramas” because the episodes are not grouped into series, but run week-in week-out, all year round.
- Scenes are quite short in order to keep the audience entertained by the quick jump edits from scene to scene. Each individual scene tends to open with an establishing shot and end on a cliff hanger.
- In each episode there tends to be several stories running at the same time for a variety in the show.
Eastenders, Hollyoaks, Coronation Street, Neighbours, Waterloo Road, Casualty, Holby City, Emmerdale, Doctors, Brookside, Heartbeat, Crossroads
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